HNB Life marked the public launch of In.She, its newly launched rewards app created to empower women through meaningful connections, rewards and lifestyle benefits.
The launch brought In.She to life through an engaging showcase of the platform, with HNB Lifeโs Executive Director/CEO Lasitha Wimalarathne, Executive Vice President/Chief Business Officer Sanesh Fernando, and Executive Vice President/Chief People Officer Navin Rupasinghe joining the occasion alongside guests and In.Sheโs growing network of merchant partners.
The launch also featured a vibrant showcase of In.Sheโs merchant ecosystem, with participating partners coming on board to engage with guests and introduce the range of benefits available through the app. Giveaways, partner activations and interactive experiences gave attendees the opportunity to experience In.She first-hand and discover what they could unlock through the platform.
At its core, In.She is built around the power of connections. Through the app, women can generate leads for HNB Life and earn In.She points for their contributions. These points can then be redeemed across a growing network of participating merchants, with 1 In.She point equivalent to LKR 1.
The platform brings together a diverse range of lifestyle benefits, with its growing merchant network including EKHO Hotels, Vision Care, Mondy, Keells, Cool Planet, British Cosmetics, Mosh and many more. With selected offers of up to 50% off, users can enjoy greater value across categories including travel, dining, fashion, beauty, retail and lifestyle.
Source : The Island
