Tourism boost in North-East with new acquisitions & management agreements

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Fairway Leisure Sector is gearing up for a major expansion, targeting a portfolio of at least 500 room keys by the end of the current financial year. Under its travel and hospitality arm, Fairway Travel, the group is aggressively building out a nationwide network designed to support seamless round-tours and capture growing tourism flows.

Chief Executive Officer Leisure Sector Basheer Cader, who brings over two decades of hospitality expertise to the role outlined the groupโ€™s vision to bridge key tourist circuits across the island by combining strategic property acquisitions with asset-light management agreements.

Cader told a press briefing held on Friday that a core component of Fairwayโ€™s roadmap centers on the Northern Province. By leveraging the increase in regional flight operations, which now see four to five flights landing daily in Jaffna, the group plans to establish a cluster of three properties in the region. This setup will allow short-haul and round-tour visitors landing in Jaffna to conveniently explore northern destinations.

Beyond the north, Fairway is finalizing acquisitions and management deals across critical tourism hubs and is preparing to acquire a distressed hotel property out of bank receivership for approximately Rs 250 million in Dambulla and take over management of Trincomalee Beach Resort & Spa, a resort owned by a Canadian-based Sri Lankan investor in Trincomalee. The property will undergo an Rs 60 million refurbishment to upgrade rooms, air conditioning, and amenities to four-star standards. The resort also boasts a 1,200-seat marquee targeted directly at the destination wedding market. Cader said deals are nearing completion for properties in Kandy, Ella and Sorowwa in Dambulla.

The expansion builds upon Fairwayโ€™s core urban and regional portfolio. The flagship Fairway Colombo in Fort features 181 rooms and consistently maintains an average occupancy rate of 85%. The property relies on a diverse guest mix comprising seafarers on extended stays, regional visitors from India, online travel agencies (OTAs), and walk-in day-room users. To streamline operations, the hotel utilizes automated delivery robots to serve room-service orders from tenant-operated dining outlets. In Nuwara Eliya, the brand manages Planters Legacy, three luxury bungalows overlooking Lake Gregory alongside a caravan park featuring 10 static caravans and a motorhome. Meanwhile, in Galle, the group operates 15 serviced units at Fairway Sunset under a hybrid residential and bed-and-breakfast model. To complement its lodging footprint, Fairway is rolling out distinct dining and nightlife venues in Colomboโ€™s historic Fort City. By December, the group plans to convert a Chatham Street car park into a high-end restaurant serving Moroccan cuisine and premium cocktails in partnership with a Dubai-based investor. Additionally plans are underway to launch โ€œThe Laundry,โ€ a speakeasy bar featuring a discreet, password-protected entrance behind a laundry facade.

Source: Daily News

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