Singer and Sony renew Bathiya and Santhush (BNS) Brand Ambassador status for Sony Products


Singer Sri Lanka PLC, country’s premier consumer durables retailer together with Sony International(Singapore) Ltd – Sri Lanka Representative Office renewed the brand ambassador status of Bathiya and Santhush (BNS) for Sony products in the country. The MoU was signed between Mahesh
Wijewardene, CEO, Singer Sri Lanka PLC, Kumar Samarasinghe, Marketing Director, Singer Sri Lanka PLC and the two pop stars, Bathiya Jayakody and Santhush Weeraman.

The sign-up happened at an official event held recently at the Singer Sri Lanka PLC Head office in Colombo. Mahesh Wijewardene CEO of Singer Group of Companies, Kumar Samarasinghe Marketing Director
Singer Sri Lanka PLC, Piyum Jayathilake Senior Marketing Manager Singer Sri Lanka PLC, Justin Wong Branch Head Sony Sri Lanka Rep Office, Atsushi Endo President – RMDC Sony International (Singapore) Ltd, Joshua Quek Manager Market Development – RMDC Sony International (Singapore)
Ltd, Dilshan Gammampila Head of Marketing for Sony International (Singapore) Ltd – Sri Lanka Rep Office, Tharaka Warnakulasuriya Brand Manager Singer Sri Lanka PLC were also present for the
occasion.
Since the appointment of Bathiya and Santhush as brand ambassadors for Sony products in last year, Singer achieved a notable growth in Sony product sales and the music duo were instrumental in carrying
the Sony brand name to the public. In doing so, they have found a new wave of Sony products which thrill the music lovers with high quality music coupled with Sony’s latest technology.

Bathiya and Santhush (BNS), one of the biggest musical acts to hit the Sri Lankan musical scene since the 1990s, were the pioneers in mixing Sinhala, Tamil, and English rap verses in their originals, while they have also mixed Hindi rap verses in their folkhop remixes bringing out their contemporary style and the music industry in Sri Lanka. They have produced some of the best music ever to carve a name for themselves as the leading pop Singers in Sri Lanka. Of late, they have been creating lot of innovative
music with remixes and producing songs from Sinhala, English, Tamil and even foreign languages.

‘’We welcome this renewal of the tie up with Bathiya and Santhush as brand ambassadors for Sony products and things have worked out smoothly since we appointed BNS as Sony brand ambassadors and
that is why we thought of renewing this partnership and we hope with the association of BNS, Sony, as a brand would be further elevated ’’, stated Mahesh Wijewardene, CEO, Singer Group of companies. Justin Wong, Branch Head, Sony Sri Lanka Representative Office also commented, “We have been with Bathiya and Santhush, one of the most famous and highly talented music duos since last year and we are very much pleased with the progress made garnering a win-win situation for both parties and we are
looking forward to another progressive year ahead.’’

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