Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer announced the appointment of the music sensation, Falan Andrea as the new Brand Ambassador for Singer Hi-Fi range.
The MoU which was signed at the Singer Head Office, Colombo will see Falan Andrea collaborating with the retail giant on product launches, events and promotion campaigns for a period of two years.Falan Andrea is a popular female artist who was crowned as the winner of Derana Dream Star season 9. She is a talented, versatile singer of many genres who represents the youth and her songs are equally embraced by Sri Lankans.
We are thrilled to have Falan Andrea onboardas the Brand Ambassador for Singer Hi-Fi for the next two years as we are set to expand our Hi-Fi range with innovative audio products.” said Shanil Perera, Director Marketing – Singer (Sri Lanka) PLC. “Her excellent reputation as an artist and her popularity among the youth allow us to reach to a wider audience in our efforts to expand the Hi-Fi range. Our collaboration with Falan goes beyond a simple brand endorsement as we all are committed to expand a truly Sri Lankan product range that caters to the entertainment needs of our very own consumers.”
Commenting on being appointed as the Brand Ambassador for Singer Hi-Fi, Falan Andrea said, “I am highly excited to join the Singer family and looking forward to this collaboration. Singer has over the years brought joy to the households through innovative product offerings and especially Singer Hi-Fi range is highly sought-after among Sri Lankans and is the go-to product range when it comes to audio equipment. I am proud to be an ambassador for such a loved and reputed brand that I personally admire.”
Singer Hi-Fi has become a household name among Sri Lankans having served generations with high quality audio equipment ranging from radios, Hi-Fi systems, Active speakers, etc. At present, Singer Hi-Fi showcases a wide range of Hi-Fi systems from 2.1 to 5.1ch speakers, single tower to twin tower models, Active Speakers which have dominated the audio segment for a long time.
Singer has continuously strived to cater to niche audiences such as the youth through innovative product offerings and continues to expand its Hi-Fi range. In a pioneering move, Singer expects to launch its exclusive Sounds Bars and portable Bluetooth speakers for the market in 2021 further expanding theproduct footprint. Singer Sound bars with a sleek and modern design treat the audiophiles with powerful, immersive and room filling sound with excellent bass support. The new addition will revolutionize the home entertainment enabling the consumers to delight in a high quality and live music experience. The new portable Bluetooth speakers will cater to the needs of the youth with ability to use both indoors and outdoors for parties, picnics and mini DJs. The light weight, smaller and portable form factor and trendy design are major attractions of these Bluetooth speakers.
Singer (Sri Lanka) PLC is the leader in Sri Lanka’s consumer durables market and is renowned for offering a wide range of top-quality local and international brands to its growing number of consumers across the country. Singer continues to reach out to its customer base via 432 retail outlets consisting of Singer Mega and Singer Plus showrooms and E-commerce platform (www.singer.lk). Singer owns a portfolio of over 600 electronic items, 1200 home appliances and boasts more than 50 internationally renowned brands. In order to provide consumers with greater flexibility when making purchases, Singer offers its consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.
Shanil Perera Director Marketing at Singer (Sri Lanka) PLC with newly appointed Brand Ambassador for Singer Hi-Fi Audio & Sound Bars, Falan Andrea